Mamta Paul representing MICE360 at the Skål International World Congress at Boardwalk Convention Centre in Gqeberha South Africa.

Beyond Tier-1: Why International Buyers are Looking at Gqeberha and the Cape Winelands

By Mamta Pall | MICE360 Representative, India When global corporate planners evaluate destination choices for 2027 and beyond, a clear pattern emerges: the traditional MICE playbook is evolving. While primary gateways like Johannesburg and Cape Town remain dominant, international buyers are actively seeking high-value secondary coastal hubs that offer lower Read more…

Paarl Wine Route Showcases Its MICE Strength: A Collaborative Educational with Wesgro & Cape Town Industry Leaders

The Paarl Wine Route, in partnership with Wesgro, hosted a curated MICE educational this week for a select group of Cape Town MICE companies. Collin Thaver, Managing Director of MICE360, attended on our behalf. The day offered a relaxed yet insight‑rich exploration of Paarl’s growing capacity as a premium business‑events Read more…